Hype Machine

User Experience Design

The home of new music.

Active since April 2005, Hype Machine is a music aggregate blog service, curating the content of 630 music blogs from around the world to display the newest and most popular music on the internet today for easy discovery.


Although Hype Machine offers a reasonably effective music blog service, the website is harmed by a negative user experience mainly provided by weaknesses in the existing user interface. The presented piece serves as a full visual redesign of the existing website and includes a refreshed brand identity and a restructure of the website's existing content. The redesign seeks to reestablish the brand's identity and community platform, while appealing to its target audience (music blogs, listeners, and musicians.)


Final Applications