The Future Of

The Future Of, a podcast created by ATB Financial, seeks to examine the ways in which communities are able to brace for and adapt to change moving into the future.

Client

ATB Financial

Year Completed

2019

Category

Branding, UX/UI Design

Image of abstract The Future Of artwork across multiple iPhone viewports

The branding for the podcast leaned into the futuristic theme, taking deconstructed elements of space and galaxies and unifying them with ATB’s brand palette to create a look and feel that aligns with the podcast’s approach to looking into the unknown.

Episode artwork for The Future Of podcast

Mockups of promotion of The Future Of imagery and branding across Twitter and Facebook, in mobile viewports

Promotion of The Future Of across Twitter and Facebook

A digital home for the podcast was created within the Insights section of ATB Financial’s website, serving as a central hub to find general information about the podcast, subscription options, in-depth episodic and series descriptions, and overall serve as an archive for users to listen to current and past episodes of the podcast.

Image of the homepage of The Future Of podcast on atb.com, including desktop and mobile viewports

Overview of The Future Of podcast episode hub, on atb.com

Image of the introductory section of The Future of Work podcast page on atb.com, in both desktop and mobile viewports

Sample of episode page of The Future Of podcast, on atb.com

Image of a Quote component featuring Todd Hirsch, podcast hose of ATB Financial's The Future Of, in both desktop and mobile viewports

Quotation components utilized on a The Future Of episode page

Creative direction was provided by Eldon Kymson. The Future Of podcast team (a 2021 IABC Gold Quill Award of Excellence winner) includes podcast host Todd Hirsch, Rob Roach, Chinta Puxley and Tia Hagen, all with ATB Financial.